Mystery shopping & mystery check for hotels in the MICE sector
Real company inquiries instead of test scenarios. This allows you to see how your hotel performs in convention sales compared to the competition.
Why mystery shopping is crucial in hotel sales
How quickly does your hotel respond to group or conference inquiries?
What prices do your competitors offer?
And how professional do your offers appear in direct comparison?
With the Mystery Checks and Mystery Shopping Services from MICE DESK, you receive answers based on real company inquiries from corporate and agency planners.
The advantage: no artificially generated scenarios, but realistic data for your sales success.
Our services at a glance:
Mystery check (from 249€)
Definition of a realistic event request (date, number of participants, desired services)
Sending the request to selected hotels
Analysis of all feedback including response times (first response & offer dispatch)
Breakdown of prices & services: Lodging - Conference packages - Room rental - F&B - Technology - Miscellaneous
Ideal for hotels that want to understand their own competitive performance.
Mystery shopping for hotels (from €419)
Includes all services of the mystery check
Simulation of the complete inquiry process: inquiry - request for quotation - booking - renegotiation - contract request
Evaluation of communication, offer and contract design
Benchmark with defined competitors
This will help you identify where your sales team is missing out on sales potential - and how you can optimize your processes.
Mystery check vs. mystery shopping - the comparison
Performance:
Analysis of reaction speed
Evaluate offer quality
Compare prices & services
Simulation of complete sales process
Competitive benchmark
Mystery Check
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Mystery shopping
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Your advantage - benchmark with real data
The results of the mystery shopping are incorporated directly into the MICE Benchmark Report.
This means that you not only benefit from an individual analysis, but also from an industry-wide comparison in the DACH market.
Why MICE DESK?
✔ Specially developed for hotels & convention sales in DACH
✔ 15× faster thanks to automation + human-in-the-loop
✔ Practical: real company inquiries instead of lab tests
✔ Competitive analysis and benchmarking from a single source