THE ANSWER. ONLY 42 WILL KNOW.
Exclusive event brings hospitality decision-makers together in Leipzig

Leipzig, August 13, 2025 - Under the title "The Answer. Only 42 Will Know." an exclusive selection of leading hospitality decision-makers met at Schrödterhaus Leipzig on August 12, 2025. The event, initiated by MICE DESK, brought together 42 invited executives from the DACH region and the UK to discuss the future of MICE processes, AI in the hotel industry and how to deal with system disruptions interactively, openly and at eye level.

Offer in 2 minutes - Data Driven instead of Process Driven: New offer logic in Convention Sales
The centerpiece of the event was the joint keynote speech by Bernd Fritzges (CEO), Tigran Manvelyan (CTO) and Evelyn Ebner (Director Process Mining & Onboarding). The R3 reasoning model was presented for the first time: a fully data-driven offer logic that replaces the previous process-oriented approach in Convention Sales. The model analyzes demand, checks availability, takes sales potential into account and creates a complete offer within two minutes. And it does so completely automatically, comprehensibly and ready for use.

Panel with industry leaders
The panel moderated by Günter Mainka was a particular highlight. It included Marco Nussbaum (CEO Hiamo AG), Tom Villinger (CEO D11Z), Jeniffer Fincke (Marketing and Event Manager CMS) and Evert Schuele (CEO Black Forest Hospitality). The panel had an open discussion about technological developments, willingness to invest, operational realities and changing market conditions.

Marco Nussbaum put it in a nutshell:
"If external changes progress faster than internal changes, there will inevitably be a non-linear consequence! This is an immutable principle that our industry blatantly ignores time and time again. This is why the hotel industry is in the technical state it is in today. Mental agility is becoming a core competence for managers, and not just since today."

Workshops & insights in the Open Studio
Participants worked on key future topics in three parallel workshops:

• Data Driven Operations

• Change management in convention sales

• Process Mining & Offer Intelligence

In the "Open Studio" format, MICE DESK opened its own doors: participants were given exclusive insights behind the scenes of the Leipzig HQ and were able to experience Rocket first-hand in live demos.

Strategic clarity meets personal depth
"The Answer" impressed with its combination of strategic relevance and personal exchange. Deliberately held in a small group, the format enabled intensive discussions, professional depth and new perspectives on current challenges in the industry.

Webinar dates & follow-up
Those who were unable to attend will have the opportunity to get to know the content in compact 30-minute webinars on August 21 and 26*.