MICE DESK at ITB Berlin – Secure your appointments for the first days of the trade fair now

ITB Berlin is the international meeting place for innovation, exchange, and future topics in the travel and hospitality industry. MICE DESK will be exhibiting again this year, demonstrating how modern automation really works in MICE and convention sales today.

Where to find us: Hall 7.1.C | Booth 105

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A strong year for MICE DESK, and the next step is coming soon

Last year, we successfully positioned our AI-powered automation software Rocket for group and event inquiries in the European market. More and more hotels and hotel groups are using MICE DESK to:

  • Automating MICE and group sales processes

  • reduce manual work in the quotation process

  • Significantly reduce response times

  • and above all: increase conversions and sales

This is an important milestone for us, but we are aware that it is only the beginning.

Deeply rooted in the hotel industry, with a clear view of what's needed

Thanks to our close collaboration with sales, commercial, and MICE departments, we are well aware of the daily challenges in the group and event business:

  • complex system landscapes

  • Media breaks between PMS, CRM, and quotation processes

  • High manual effort for inquiries and follow-ups

This is precisely where hotels lose valuable time and often revenue as well.

This is exactly where we come in. Our focus is on seamless integration into existing hotel IT structures:

  • Connection of existing systems

  • Integration of additional tools

  • Avoiding system breaks

  • Human-in-the-loop instead of black box automation

This relieves the burden on MICE teams where the effect is greatest: in the daily quotation and decision-making process.

MICE DESK at ITB Berlin: an outlook

At ITB Berlin, we will give you a concrete insight into our product roadmap and show you what modern MICE automation looks like in practice. At our booth, you will learn:

  • How automation really works in the MICE sector today

  • What role smart processes, integration, and AI play

  • what specific potential this offers for your hotel or hotel group

Take advantage of this opportunity to talk to our team in person at ITB Berlin.

Book your individual appointment now and find out how MICE DESK can make your group and event inquiries measurably more efficient.

We look forward to meeting you in person at Hall 7.1.C | Booth 105 and discussing the future of MICE and convention sales automation with you.

ITB Make an appointment
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Group Sales at Scale: What the US Market Reveals About Convention Sales Limits