How can hoteliers make their Group & Convention Sales more efficient, digital and profitable without losing control? Bernd Fritzges, founder & CEO of MICE DESK, will provide the answer in his keynote speech at the Independent Hotel Show Munich.

𝐄𝐫𝐬𝐭𝐞 𝐅𝐨𝐥𝐠𝐞 𝐝𝐞𝐫 𝐧𝐞𝐮𝐞𝐧 𝐏𝐨𝐝𝐜𝐚𝐬𝐭-𝐑𝐞𝐢𝐡𝐞 𝐯𝐨𝐧 Marco Nussbaum and MICE DESK CEO Bernd Fritzges were the first guests. In the TLDR studio in Hamburg, the focus was on the hard cash that hotels give away in convention sales.

Bernd Fritzges presented the results of the latest benchmark report at the ITB last week - with great interest from the trade audience. The figures speak for themselves: speed alone is not enough if the quality is not right.

Every day lost in Convention Sales costs your hotel valuable revenue. That is why we have broken down the area into 34 clearly defined steps in order to identify weak points, optimize processes and fully exploit sales potential.

Creating perfect offers in the MICE industry remains a demanding task that poses major challenges for many hoteliers. We have therefore developed innovative solutions that rethink and optimize the entire proposal creation process.

Several times a year we analyze the response and offer times as well as the offer quality of conference hotels - and now in November the latest results are here.

The faster a high-quality quote is sent, the more likely it is that an inquiry will turn into a booking. We wanted to know how much the conversion rates really depend on the offer times and took a close look at our internal figures.

This time, we expanded our market analysis once again and compared the German market with Switzerland. We wanted to find out in which country the conference hotel industry responds faster and more qualitatively to event inquiries.

In the dynamic landscape of the MICE industry, especially in the area of convention sales, time plays a crucial role. It is not just a resource, but a crucial factor that can determine the success or failure of a (conference) hotel.