MICE DESK secures investment worth millions

Partnership with D11Z and Scalehouse underlines innovation and market leadership in convention sales.

MICE DESK has secured a seven-figure investment from D11Z Ventures, the family office of Lidl founder Dieter Schwarz, and Scalehouse Capital. This strategic partnership will enable MICE DESK to further expand its technology platform and help the hotel industry address the skills shortage more efficiently and cost-effectively.

Organic growth as a basis for expansion

The company has already proven its expertise as a reliable partner with various brands of the Accor, Wyndham, Marriott, and IHG hotel chains, including Pullman, Mövenpick, Mercure, Vienna House Easy, Courtyard by Marriott, Moxy, and Crowne Plaza, significantly optimizing convention and group sales. These successes confirm the effectiveness of the MICE DESK model and create a solid foundation for the next steps.

Strong investors for a forward-looking vision

D11Z Ventures , known for targeted investments in innovative start-ups in the field of artificial intelligence and digitalization, is strengthening MICE DESK with financial resources and strategic expertise. "In Germany alone, more than 40% of vacancies in the hotel industry cannot be filled with suitably qualified staff. MICE DESK has developed a fantastic technology platform that is perfectly tailored to the needs of the MICE industry and thus represents a real solution to the shortage of skilled workers. With a well-thought-out product and the industry expertise of its founding team, the company has everything it needs to drive the digitalization of the hotel industry not only in German-speaking countries, but throughout Europe. We are delighted to support this important topic," explains Sebastian Pyzalski , Investment Manager at D11Z Ventures.

Scalehouse Capital , a renowned investment firm that combines the expertise of medium-sized companies and "hidden champions" and promotes capital-efficient start-ups in the B2B sector, also supports the company. "We at Scalehouse Capital are convinced that MICE DESK, with industry experts Bernd Fritzges, Tobias Feickert, and Tigran Manvelyan, will fundamentally change the MICE sector in the hotel industry and thereby create real added value for the industry," explains Manuel Böhringer , Partner at Scalehouse Capital.

Technology that makes the difference

MICE DESK relies on advanced technology for its own optimization, which will be further strengthened by the new investment. The combination of AI models, a proprietary user interface, and connectivity to various property management systems (PMS) and third-party systems used by the hotel industry enables its in-house MICE professionals to significantly increase productivity for the hotels. Instead of handing over the tools directly to the hotels, MICE DESK experts implement them themselves, ensuring seamless integration of the provided professionals without additional implementation hurdles.

"Our technology is used daily by our professionals to maximize efficiency in hotels. Through our commitment, we can increase the speed of supply, thereby increasing revenue while reducing costs for our partners," explains Tigran Manvelyan , CTO of MICE DESK.

Tobias Feickert , CFO/COO of MICE DESK, adds: "Through targeted investments in technological development, as well as in our operational structure, we can offer our customers a quality offensive in terms of offer and response times, as well as with regard to their own profitability, as we continue to grow. Despite our strong growth, we will continue to focus on long-term partnerships and mutual success for and with our hotel customers."

Ambitious growth targets for the future

MICE DESK has set itself ambitious goals: Over the next three years, the company plans to double the number of its hotel partners and its revenue annually. This expansion will be supported by the investments it has now secured and the ongoing optimization of its technology and processes.

"This partnership gives us the resources and confidence to implement our vision of solving the skills shortage in convention and group sales more quickly and efficiently. With the support of D11Z and Scalehouse Capital, we are ideally equipped to overcome the greatest challenges facing the hotel industry and significantly increase the efficiency of our partners," said Bernd Fritzges , Managing Director of MICE DESK.

About MICE DESK

MICE DESK, developed by myHotel.team GmbH, is an innovative and technology-driven outsourcing solution specifically designed for the hotel industry. This full-service MICE offering enables hotels to fully outsource their convention sales department or to specifically support it – from providing highly qualified specialists who act seamlessly on behalf of the hotel to booking and processing all incoming requests in the hotel's own PMS systems. MICE DESK's specialized MICE professionals handle tasks such as follow-ups, upselling, contract drafting, and handover to the operations department. Through the combined use of experienced staff and state-of-the-art technology, including AI-supported processes and automation, MICE DESK enables increased flexibility and significant cost savings. Hotels gain a partner who solves staffing problems, increases efficiency, and ensures the long-term success of their MICE business.

About Scalehouse Capital

Scalehouse Capital is a Germany-wide early-stage venture capital fund focused on efficient B2B software companies. Its extensive partner and investor background enables Scalehouse to support its startups in a unique way. As a venture capital fund, Scalehouse brings together owners and founders of leading medium-sized companies and hidden champions, as well as the public sector. With these unique access points, Scalehouse supports the next generation of leading, capital-efficient software startups in their category.
Further information at: www.scalehouse-capital.com

About D11Z Ventures

D11Z. Ventures is a dynamic early-stage investor specializing in digital and AI startups in Germany and Europe. As a single-family office venture capital firm, D11Z Ventures pursues the vision of shaping the digital future as a leading European investor in the fields of AI, IoT, and SaaS. With experience, expertise, and agility, D11Z. Ventures promotes digital transformation and has valuable connections to technology SMEs and global market leaders. Its focus is on finding founders with visionary ideas to sustainably shape the digital future. True to its motto "Shaping Tomorrow, Today," D11Z. Ventures is already turning visionary ideas into reality today.
For more information visit: www.d11z.com