How hotels are using MICE DESK to close the gap between pricing and operational sales and how forecasts are finally leading to sales.

The figures speak for themselves: digital booking platforms are playing an increasingly visible role in the MICE segment. However, as clear as this use is, its significance for the strategic development of the hotel industry is ambivalent.

"90% of what you do, nobody sees." This quote from Jeff Bezos describes a truth that also applies to the hotel industry. The best work is done invisibly.

Anyone who thinks that a horde of monkeys is running uncontrollably through the digital jungle at MICE DESK is only half wrong. Because the monkeys really do exist. Only they're not sitting in a tree, but in the cloud.

Digitalization in convention sales is not just a technology issue. It is a profound change in culture and efficiency, and it begins precisely where processes come to a standstill and people are overloaded.

The MICE industry is at a turning point. Between an acute shortage of skilled workers, overflowing inboxes and rising customer expectations, a market that holds huge economic potential is in danger of failing due to its own complexity.

"500, sometimes 1,000 unread emails in a single hotel mailbox." What sounds like the crisis report of an overwhelmed team is everyday life in many convention sales departments. Inquiries that fall through. Leads that never convert.

In this interview, Evy shares her professional journey and explains how the MICE DESK team helps hotels optimize their processes.

In order to gain a structural understanding of the challenges facing the hotel industry, we initiated our own research project. The aim was to analyze the convention sales process holistically for the first time and thus create the basis for real transformation.

In the following interviews, Manuel Böhringer from Scalehouse Capital and Sebastian Pyzalski from D11Z.Ventures explain why they are convinced by our work and vision.

Bernd Fritzges presented the results of the latest benchmark report at the ITB last week - with great interest from the trade audience. The figures speak for themselves: speed alone is not enough if the quality is not right.

When it comes to introducing new processes, one question often arises: How can an external team be integrated so seamlessly into a hotel's processes that the collaboration is successful right from the start?

Automation has reached the hotel industry. But behind the shiny facade of digitalization often lurk new challenges that slow down the hoped-for productivity boost.

Every day lost in Convention Sales costs your hotel valuable revenue. That is why we have broken down the area into 34 clearly defined steps in order to identify weak points, optimize processes and fully exploit sales potential.

Meetings have a bad reputation. They are seen as inefficient, unnecessary and frustrating. But our experience shows a different picture: meetings are the place where teams make real progress.

Digital transformation has reached almost every industry - and yet the hospitality industry faces unique challenges: Skills shortages, inefficient processes and the difficulty of integrating new technologies into existing systems.

System failures in the hotel industry are one of the invisible but expensive challenges. They occur when important systems do not work together seamlessly. Processes come to a standstill, employees have to do more manual work and requests are lost.

Creating perfect offers in the MICE industry remains a demanding task that poses major challenges for many hoteliers. We have therefore developed innovative solutions that rethink and optimize the entire proposal creation process.

The hotel industry is on the brink of technological change. With the advent of Robotic Process Automation (RPA), a world of new opportunities is opening up to modernize processes, increase efficiency and revolutionize the customer experience.

MICE DESK offers a unique, hybrid concept of technological innovation and highly qualified specialist support. With our model, you can professionalize your convention sales - without financial risk.