THE ANSWER. ONLY 42 WILL KNOW. Why this event is changing the hotel industry
What if systems could analyze complex problems in real time, make informed decisions and radically reduce the workload of teams at the same time? This is precisely the question posed by "THE ANSWER. ONLY 42 WILL KNOW." The invite-only event by MICE DESK will take place on August 12, 2025 at Schrödterhaus Leipzig .
No industry event like any other
This event is deliberately not a traditional hospitality industry meeting. Instead, it is aimed exclusively at 42 decision-makers who want to question the status quo and actively contribute to the future of the industry. The program is designed to provide real answers to pressing questions:
How can data strategies become a driver of sales and efficiency?
How can change management succeed in times of upheaval?
How can AI do more than just automation?
Workshops with clear outcomes
Three deep learning workshops form the heart of the day:
Data Driven Operations (with Tigran Manvelyan)
- How data-driven strategies generate commercial uplift and transform processes.Change Management in Convention Sales (with Bernd Fritzges)
- Best practices and models for successfully leading teams through change.Process Mining & Offer Intelligence (with Evelyn Ebner)
- Make processes visible, uncover bottlenecks and leverage potential immediately.
All workshops are designed to be vendor-independent and deliver directly implementable strategies. All participants also receive an executive summary kit with benchmarks, KPI comparisons and individual recommendations for action.
Top panel guests with the plain language factor
A highlight of the event is the expert panel, which opens up important perspectives on leadership and innovation in the hotel industry:
💡 Tom Villinger, CEO of D11Z.Ventures (future fund of the Schwarz Group), speaks plainly: "What immediately kills every hospitality pitch for you?" - Insights that you wouldn't otherwise get.
💡 Julia Ridder, Global Travel Manager at the GEA Group, answers the question: "What makes a hotel provider a real partner?" - a topic that is relevant for all sales and operations managers.
💡 Marco Nussbaum, founder of prizeotel and co-founder of HIAMO AG, provides answers to the question of why mental agility is becoming the most important core competence in hotel management.
💡 Evert Schuele, CEO of Black Forest Hospitality, asks: "Who has it easier in the digital transformation - chains or independents?" and thus opens up new perspectives for strategy and organizational development.
A look at the "next big thing"
In the concluding keynote "The Answer Begins", Evy, Bernd and Tigran will provide exclusive insights into developments that are already becoming reality today:
From AI that is redefining quotation creation to autonomous agentic AI workflows that are transforming hotels into agile and productive ecosystems.
By invitation only
Participation in "THE ANSWER. ONLY 42 WILL KNOW." is by invitation only. If you have not yet received an invitation code and would like to take part, please send your request to Bernd Fritzges: bf@micedesk.de
All information about the event and registration can be found here: