Why investors rely on MICE DESK: Trust in our team and our vision

Scalehoue Capital and D11Z.Ventures invested over EUR 1 million in myhotel.team GmbH and the MICE DESK product in August 2024.

In August 2024, we reached an important milestone together with our new partners Scalehouse Capital and D11Z.Ventures : More than one million euros were invested in our company – a strong sign of trust in our work and our team.

The MICE and hotel industry is currently facing immense challenges: A shortage of skilled workers, rising costs, and increasing pressure to digitize are shaping the everyday lives of many hotels. At MICE DESK, we have made it our mission to address these challenges – with a hybrid approach combining technology and operational excellence that increases efficiency and conserves resources.

In the following interviews, Manuel Böhringer of Scalehouse Capital and Sebastian Pyzalski of D11Z.Ventures explain why they are so convinced of our work and vision. They talk about the market's potential, the innovative strength of our company, and the unique spirit of the founding team. They also provide exciting insights into why, in their view, we are far more than just another start-up in the hospitality industry.

Interview with Manuel Böhringer from Scalehouse Capital:

1. What motivated you to invest in MICE DESK? What makes the company so special compared to other startups in the hospitality and MICE industry?

"Our decision at Scalehouse to invest in MICE DESK was based on a combination of team quality, market potential, and innovative strength. From the very first discussions, we were impressed by the quality and drive of the founding team. The founding team, consisting of Bernd, Tigran, and Tobias, is passionate about the topic, has strong industry connections, and is highly motivated to build a leading provider for the MICE industry.

MICE DESK stands out in the hospitality and MICE industry with its clear vision and approach to optimizing the often fragmented and inefficient processes in this space. What's particularly impressive is the way the company creates real added value through its platform – for both event planners and suppliers. The solution goes far beyond what we've seen from other companies in the industry."

2. What do you think about MICE DESK's hybrid approach, where technology and human expertise go hand in hand? Do you think this combination is the key to long-term success in the industry?

"We firmly believe that MICE DESK's hybrid approach is a key competitive advantage. In an industry where personal relationships and human trust play a central role, technology alone is not enough. The combination of a powerful platform and human expertise enables MICE DESK to offer both efficiency and personal attention – something that is unique and essential in this industry. This balance builds trust while ensuring scalability, which is crucial for long-term, sustainable success."

3. MICE DESK's successes to date – such as significant process improvements and increased customer revenue – speak for themselves. To what extent did such measurable results influence your decision to support the company?

"Measurable results are a key factor in our investment decisions at Scalehouse Capital, and MICE DESK has delivered on this promise. The ability to streamline processes for clients while simultaneously increasing their revenue demonstrates not only the effectiveness of the solution but also the potential for further growth. These successes demonstrate that MICE DESK truly understands its target audience's challenges and can deliver tangible results—a quality that is invaluable to us as investors."

4. How important are the founding team and their vision to you when making investments? What do you think makes the MICE DESK team stand out?

"For us, the founding team is the most decisive factor in any investment. At MICE DESK, the team impressed us with its deep industry knowledge, clear vision, and tireless commitment. The founders not only have a deep understanding of the challenges of the MICE industry, but also the ability to develop innovative solutions and successfully implement them. Their ability to build a strong network and retain partners and clients over the long term is particularly noteworthy. This combination of expertise, vision, and leadership makes the MICE DESK team exceptional for us and was a key reason for our decision to support them."

Interview with Sebastian Pyzalski from D11Z.Ventures

1. What motivated you to invest in MICE DESK? What makes the company so special compared to other startups in the hospitality and MICE industry?

"At a time when megatrends such as demographic change and staff shortages pose major challenges for the hotel industry, we see MICE DESK as an innovative solution that addresses the pressure to digitize the industry. Given rising inflation and its impact on margins, optimizing the highly profitable MICE business is more important than ever. MICE DESK offers precisely the tools hoteliers need to increase productivity and manage the cost pressures of rising personnel costs. With the team behind MICE DESK, led by Bernd Tigran and Tobias, we see great potential to further disrupt this ossified market."

2. The hotel and MICE industry is facing major challenges, be it staff shortages, inefficient processes, or increasing technological demands. What makes you confident that MICE DESK can not only overcome these challenges but also have a lasting impact on the industry?

"With its hybrid approach of technology and human resources, MICE DESK offers a solution that supports the entire request processing process from start to finish. Data is managed along the entire value chain, from request capture to invoice verification. MICE DESK thus offers the entire industry a complete, worry-free package." 

3. Looking to the future, how big do you think MICE DESK has the potential to change the way hotels manage events and group bookings? What key developments do you expect to see in the coming years?

"According to a study by the Research Institute for Exhibition & Live Communication, the MICE industry, which also includes commercially oriented events, generates over 114 billion euros annually in Germany alone. A significant portion of this revenue comes from hotels that host numerous international and national meetings, conferences, and events. This market is of enormous economic importance, but also faces major challenges. MICE DESK is addressing these challenges with a close integration of human resources and artificial intelligence and is already supporting major international hotel chains. This demonstrates that these challenges are far from a national issue, but a global one."

4. What was the key moment when you knew that MICE DESK was the right investment for you?

“The moment when numerous customers, from (individual) conference hotels in the Black Forest to large hotel operators, confirmed to us that MICE DESK is the only viable answer to the gap between untapped revenue potential and resource scarcity.”

Conclusion: Why we are ready for the future of the industry

Our investors' assessments demonstrate once again that we're hitting the mark with MICE DESK. We're proud that our platform and our team have earned the trust of Scalehouse Capital and D11Z.Ventures. The combination of intelligent technology and human expertise, in particular, sets us apart from the market – and encourages us to consistently pursue the path we've chosen.

We are convinced that the MICE industry needs flexible, efficient solutions more than ever that improve both the day-to-day operations and the profitability of our partner hotels. This is precisely what we work towards with full commitment every day – together with our customers and partners.

We would like to thank Manuel, Sebastian, and the teams at Scalehouse Capital and D11Z.Ventures for their trust in us and our work. Thank you very much for answering our interview questions!