MICE DESK presents new industry benchmark report
In the dynamic landscape of the MICE industry, especially in the area of convention sales, time plays a crucial role. It's not just a resource, but a crucial factor that can determine the success or failure of a (conference) hotel. In this demanding environment, event planners are under constant pressure to organize their events efficiently. They expect nothing less than excellence from their hotel and event partners, especially when it comes to fast and precise response times to their requests.
A hotel's response time to an inquiry is often the first indicator of the operation's efficiency and commitment. It sets the tone for the entire customer relationship and can make the difference between a one-time interaction and a long-term business relationship. In a world where purchasing decisions can be made in seconds, a hotel that responds too slowly can quickly be eliminated from the planner's shortlist.
Quotation times are equally critical. A quick quotation that includes all necessary information and requires few follow-up questions demonstrates not only respect for the customer's time but also a deep understanding of the need for efficiency in today's business world. The speed and quality of the quotation process reflect the hotel's overall operating practices and influence customer perceptions of the brand.
In this context, we present the new, free " MICE Insider Report for Dynamic Offer Times ." This report not only offers a comprehensive analysis of industry benchmarks in the convention sales sector, but also addresses the challenges facing the industry and offers possible solutions. This comprehensive report evaluates average response and offer times and compares them with last year's results. It also provides valuable insight into quality ratings regarding service, flexibility, and hotel expertise. In our free report, we not only provide facts and figures, but also offer detailed suggestions for improvement and assistance.
“ We want to show hoteliers and all other interested readers the discrepancy between industry standards and reality and at the same time provide them with the necessary support to sustainably improve their convention sales performance ,” says our Managing Director Bernd Fritzges.
Because this much can be revealed: the results of the evaluation in January 2024 do not differ too much from the mediocre results of the survey in September 2023. There is therefore still a considerable need for improvement in the industry .
You can easily request our free MICE Benchmark report online on our website. It will be sent immediately via email. You can also request a personalized analysis for your hotel. This will provide you with information about your average response and offer times compared to the overall market. We currently offer this customized analysis free of charge. However, this offer is limited and only for a short time!
Update June 2024:
We have since conducted our analysis again and expanded the markets we considered to include Switzerland. The results were summarized in a comprehensive industry benchmark report with a country comparison between Germany and Switzerland. Only the most recent report is available via the links in this article. If you are interested in the older results, please contact us, and we will be happy to provide you with the previous reports. Please send us an email to: office@micedesk.de